Haven Beauty is a hair salon and spa in Hopkinton, MA. Their focus on maintaining a low-tox environment, using clean products and sustainable practices was the basis of the design and branding. The organic vibe and earthy colors reflects the interior design of the space and helps the identity system feel cohesive. Art direction for photography includes a mix of lifestyle imagery and portraits that focus on natural beauty and a feeling of being comfortable in your skin.

Photographer: Eli Defaria