Fully Rooted is a cold-pressed juice and kombucha company based out of Providence, RI. They prioritize simple and nourishing ingredients and focus on wellness within the company and for their customers. When looking at their brand and marketing needs one thing stuck out - the vibrancy of the products themselves are a reflection of what exists in nature. Nature can be colorful and calming. It is bold yet subtle. For the designs, I wanted to include plenty of color, but keep the brand vibe earthy and grounded.

Photographer: Eli Defaria