Alora Seltzer is a light and botanical infused seltzer that was developed as a new brand under Keurig Dr Pepper. The goal was to create an elevated design that complemented the unique flavors and transported you to a relaxing vacation. I designed the packaging and all POS designs as well as planned and directed photoshoots for the launch of the brand.

Logo Design: Colin Gillespie at KDP
Photographer: Eli Defaria at KDP
Creative Director: Jessi Tubero at KDP